Collaboration with LOEWE

2025-03-05

Mingzhu Nerval, garden for LOEWE casa in Shanghai

Mingzhu Nerval, garden for LOEWE casa in Shanghai

Mingzhu Nerval, garden for LOEWE casa in Shanghai

Over the past couple of months, we have been collaborating with Loewe for the opening of Loewe Casa Shanghai. Despite the challenges posed by launching in the coldest month of the year, the planting design and installation were executed with precision and creativity. Our team worked closely with the project architects and the Loewe store to orchestrate a two-phase installation. From dormancy to blossoming, we meticulously selected plants that align with Loewe’s branding and timed their presentation to match the campaign.

We are thrilled to announce the successful grand opening of Loewe Casa Shanghai and are eagerly anticipating the continued growth and thriving of the plants as spring approaches.

Mingzhu Nerval, garden for LOEWE casa in Shanghai

Mingzhu Nerval, garden for LOEWE casa in Shanghai

Mingzhu Nerval, garden for LOEWE casa in Shanghai

To meet the deadline of the opening event, sometimes working day and night is inevitable. Being in the most visible corner of Shanghai, Jing-An Kerry Center also has strict rules in working hours and hoarding schedule to ensure the public image and safety.

Many thanks to the client and the team members’ tireless coordination, the construction progression was intense but smooth. Each hand-picked plant was carefully placed in perfect condition without rushing.

Mingzhu Nerval, garden for LOEWE casa in Shanghai

Mingzhu Nerval, garden for LOEWE casa in Shanghai

Mingzhu Nerval, garden for LOEWE casa in Shanghai

Mingzhu Nerval, garden for LOEWE casa in Shanghai

Mingzhu Nerval, garden for LOEWE casa in Shanghai

Mingzhu Nerval, garden for LOEWE casa in Shanghai